Features and options of the goods

Product features

Product features (parameters) are the distinctive properties and characteristics of the product, quantitative and qualitative data about it, are displayed on the product page under the photo and on the corresponding tab. Example of product features: size, color, supply voltage, power consumption, etc.

Specification requirements:

  • the minimum number of features for a product is 3;
  • features must match the product photo, information in the product description and name;
  • the maximum allowable number of features for the characteristic value is 255 characters (including spaces);
  • the names of features must be filled in only one language: English;
  • be sure to indicate the characteristic that is necessary for grouping the goods, for example, the size for clothes/shoes;
  • be sure to indicate the features that are necessary for the buyer to choose a product: size, color, material, compatibility, power, energy consumption, etc.

You can add features by going to the tab "Products" → "Features".

The main features of the product are also parameters for filtering in the category. Parameters for filtering (filters) allow the buyer to select those products that match his search criteria. Parameters for filtering affect the issuance of goods on the site. In order for your product to be found by all possible queries and filters, fill in the maximum number of features.

Product Options Properties

Options is the range of the product model (color, size, volume, etc.).

For the convenience of the buyer on the site, product options are grouped into one product card, and the variable parameter is displayed by separate buttons, with the ability to go to the page of a specific product model. This feature allows the buyer to choose the appropriate option from the entire range of the model range.

Options can have variants, and you can set the following properties for them:

  • Position - the position of the option relative to other options in the list.
  • Name - the name of the option option. For example, if the option itself is called Size, then the options might be called S, M, L, XL, XXL, etc.
  • Modifier/Type - a positive or negative value that is added to or subtracted from the price of the item. Can be a fixed amount or percentage.
  • Weight modifier/Type - a positive or negative value that is added to or subtracted from the weight of the item. Can be a fixed value or a percentage.
  • Status - the status of the variant (On or Off).
  • Icon — a small image of a variant. You can also set alt text for this image, this is useful for SEO.

Variant icons appear on the product detail page in the storefront.

A great example of an option option would be "Color Palette"

Products for which color is a determining factor in the selection must be placed on the site, providing a color palette. A palette is a set of color shades that most accurately convey the color of a product.

For the convenience of users, the color varieties of the goods are grouped. Products that have standard colors (black, green, red) do not require additional actions, except for the correct filling of the variable parameter in the price list. Products that have a color palette with a specific shade name require additional, along with the product catalog, the provision of this very palette.

For example: Nail polish Mongoose

1. The hue value must match in the product name, in the "color / tint" parameter and in the name of the color picture.

2. For the product in the "color/shade" parameter, you must specify the manufacturer, number and name of the shade.

Without a color palette, it is allowed to display goods on order (for example, furniture). In this case, the main photo should show the model of the product, and the next photo shows the palette of colors (shades) in which you can make this product.